Campaigns
A campaign is two independent choices: an audience (a dynamic segment, a static list, or everyone) and a type. Batch campaigns send now, on a schedule, or on a recurring cadence. Triggered campaigns fire per-customer on an event or a trait change. A welcome email is triggered on "Signed Up"; a weekly digest is batch and recurring. Same model, both jobs.
Every tool splits blasts and lifecycle into two products
One tool sends newsletters, another does behavioral triggers, and neither shares your audiences or your data. You maintain the same customer logic twice and still can't send a recurring digest and a welcome flow from one place.
The flow, end to end
Pick an audience
Choose a segment, a list, or everyone: dynamic audiences resolve at send time.
Pick a type
Batch (now, scheduled, recurring) or triggered (on an event or trait change).
Render
Variables and product context render per customer, through your template.
Send
The pipeline validates, suppresses, delivers via SES, then grades the result.
What's in the box
Batch sends
Send immediately, schedule for later, or set a recurring cadence like a weekly digest.
Triggered sends
Fire a per-customer email the moment an event lands or a trait changes.
Any audience
Target a dynamic segment, a static list, or everyone: the same for batch or triggered.
A/B tests
Split variants, measure, and let the winner take over automatically.
Suppression & entry controls
Unsubscribes and frequency rules are enforced before anything sends.
Product data merged in
An enricher pre-renders product context into the email before it goes out.
Audience × type: every campaign is a point on the same grid
Instead of separate tools for blasts and lifecycle, Banchurn treats audience and delivery as independent choices. Segment or list crossed with batch or triggered covers the welcome email, the win-back, the weekly digest, and the one-off announcement: all with the same builder, the same data, the same reporting.
- ✓Segment / list / all × batch / triggered
- ✓Welcome = triggered on an event; digest = batch recurring
- ✓One audience model shared with automations and analytics
Validated, suppressed, delivered, and graded
Every send runs the same pipeline: pre-send validation, segment evaluation, a suppression filter, entry controls, template rendering with tracking and unsubscribe, delivery through AWS SES, and post-send analysis that grades the result A–F and watches for anomalies.
- ✓Suppression and frequency enforced before delivery
- ✓Open pixel, click tracking, and unsubscribe injected at render
- ✓Every send graded A–F with anomaly detection after
Segments & lists
Dynamic, rule-based segments that keep themselves up to date, plus static lists you control by hand.
Learn moreEmail & deliverability
A template engine with variables, open & click tracking, unsubscribe, and A–F deliverability grading built in.
Learn moreAutomations
A visual journey builder: trigger on any event or when a customer enters or leaves a lifecycle state, then send email or in-app, wait, branch, and act.
Learn moreStop losing customers you could have kept
Book a walkthrough and see churn prediction, account signals, segments, campaigns, destinations, and Autopilot working together, on one platform.